Monday 27 January 2014

Synthetic personalisation:

This particular advert starring a well-known singer, Beyonce, which may immediately attract the reader into thinking that it 'must' be an amazing product. This advert immediately captivates the audience, preferably women due to its bright colours, and the use of the bright pink font 'imagine' highly appeals to the audience, by giving an imagery feature inside the readers mind. The use of 'at last' immediately entices the reader in order to captivate them to read on and discover what has finally been established. Perhaps it could be a product that everybody has been waiting for.

Additionally, the use of the pronoun 'you' forms a strong relationship and effective communication between the target audience and the producer, which entices the reader in many ways. The use of the enlarged photograph that takes up most of the page gives it a dominant feature, as well as strong graphological features, such as Beyonce being 'reflected' on both sides, which is a type of feature the mobile phone contains, according to the advert.

Monday 20 January 2014

Investigation:

For my investigation, I will be testing my hypothesis which is ''Women are twice as likely as men to use more emotions in text messages'' in order to test this hypothesis, I have collected plenty of data from both genders. Additionally, I have collected more than one data from each gender so my data is seen as reliable. It is also seen as comparable as I have enough amount of data (5 on each gender). Furthermore, my data is also ethical, as I have received permission to use these text messages. Once I have tested this, I will then see if this is the case, as well as seeing if my hypothesis to see whether it is correct or not. 

Monday 13 January 2014

Technology investigation.

''Women are twice as likely as men to use more emotions in text messages''

Do women use more emotions than men?

Do men tend to use less emotions than women?

Why is this the case?

Perhaps men and women may have different conversation subjects?

I will test this hypothesis to see if this is the case or not. Who knows?