Synthetic personalisation:

This particular advert starring a well-known singer, Beyonce, which may immediately attract the reader into thinking that it 'must' be an amazing product. This advert immediately captivates the audience, preferably women due to its bright colours, and the use of the bright pink font 'imagine' highly appeals to the audience, by giving an imagery feature inside the readers mind. The use of 'at last' immediately entices the reader in order to captivate them to read on and discover what has finally been established. Perhaps it could be a product that everybody has been waiting for.

Additionally, the use of the pronoun 'you' forms a strong relationship and effective communication between the target audience and the producer, which entices the reader in many ways. The use of the enlarged photograph that takes up most of the page gives it a dominant feature, as well as strong graphological features, such as Beyonce being 'reflected' on both sides, which is a type of feature the mobile phone contains, according to the advert.